Mojang Bans Brands From Building Minecraft Promo Maps And Mods

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Mojang's placing its blocky foot down relating to manufacturers and Minecraft. In an open letter to the neighborhood on its site, Owen Hill, the company's director of artistic communications, laid out new guidelines particularly directed at companies, ad agencies and another non-gamer entities looking to capitalize on Minecraft's massive consumer group.



For an thought of simply how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Laptop model had over one hundred million registered customers. It is understandable that a pool of customers that massive would show a tempting lure for manufacturers that want to market their wholly unrelated wares to the community. But no extra -- in keeping with the new constructing promotion guidelines, it's not permissible to build servers or maps to "promote unrelated products in playable form." So what does that translate to? Nicely, you'll be able to say goodbye to awkward promotions like the large, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the same title. wzjxzz All that stated, if you are a mega fan and also you do these sorts of things by yourself time and dime, nicely, that is just wonderful by Mojang.