WATCHING WEB SERIES ON OTT PLATFORMS
During these unprecedented times as movie theatres being opened looks like a distant dream and the OTT platforms have entertained us be it the Movies, web series or documentaries, and many more. As per a study, web series are more in demand than the movies on OTT platforms. OTT platforms have been filling the space of entertainment for the viewers during this pandemic, mostly by the web series.
As per ott platform on TV and smartphone consumption, the Broadcast Audience Research Council (BARC) and Nielsen have revealed that an OTT platform user is spending 32% more time watching web series and movies on OTT platforms. This shows the rise of OTT platforms during the pandemic. As per the same report, a blend of history, supernatural, fiction, and mythology have been top content that has been asked for by the OTT platform user for watching web series.
Web Series is more popular than Movies on OTT platforms
In a recent study done in March, stated that approximately 61% of viewers preferred watching web series rather than watching movies on OTT platforms, where the survey was conducted for about 1500 people across 92 cities in India aged at least 15 years and above. And on Television, approximately 63% of viewers were watching more News Channels than before and 58% of viewers were watching more movies than before.
They also stated that approximately 60% of people are spending more time family than before, followed by approximately 57% of people spending more time on OTT platforms to watch web series or movies. Approximately 46% of people are spending time on social media and approximately 44% of people spending time watching Television. And also, that work from home has become a mandate in many cities, approximately 29% of people said that they are spending more time on office work than they used to before.
Binge Watching Web Series Becoming Popular
Binge watching is not a new word but binge watching on OTT platforms has become popular among the students and young professionals. There has been an increase in the number of students and young professionals spending time on Binge watching web series on OTT platforms.
A few years ago, before even the OTT platforms got introduced, DVDs were the only way to binge watch. Nowadays, watching web series on OTT platforms having become popular as viewers watch at least two or sometimes even the whole series in succession.
As per ott video platform , an average user spends at least 20 hours on binge watching web series, and approximately 38% of viewers are watching at least 5 hours per week on average.
Binge watching web series on OTT platforms are becoming more popular and one of the reasons might be that it gives the viewer an escape from day to day tensions and entertainment has always been a saviour for many from getting over the stress they go through daily in this busy life.
There is another simpler way to explain the reason behind binge watching web series on OTT platforms. A clinical psychologist said that most of us have positive feelings about binge watching web series on OTT platforms because of our body’s natural response attributes to enjoyment. She also said that binge watching web series on OTT platforms produces a stream of adrenaline in our brains.
As it produces adrenaline in our brains, it’s not the web series we crave for but the pleasured feeling we get after watching each episode of the web series and we experience an addiction to the web series. So, it’s that adrenaline produced in our brains and one’s consciousness to keep that feeling going makes us binge watch web series on OTT platforms.
